If you are serious about bringing targeted quality traffic to your website, this
is for YOU!
Learn the Secrets, Fast Track Proven SEO Techniques
Duration : Self paced 20 Days
Eligibility Criteria: Any Graduate OR Higher Degree
Course Contents :
- 20 Lectures
- 2 Assignments
- 1 interactive online exam
Fees : INR 8,500/-
Who should take this program:
Those who have taken our Pay Per Click Starter course and want more advanced knowledge
in this area of online marketing.
Marketing executives responsible for promoting their company's or clients' web sites
who already have some experience running pay-per-click campaigns.
Webmasters or small business owners currently running pay per click campaigns, who
want to increase their ad conversion rates and ROI (Return on Investment).
SEOs that sell pay-per-click search engine marketing campaigns as part of their product
offering, who want to expand their knowledge to a more advanced level.
Advance Program in Pay-per-Click
If you are thinking about running an advertising campaign on the pay-per-click or
you want your site to appear in the "Sponsored Matches" at the top of the search
results in Google or Yahoo and not sure where to begin or what's involved? Then our
Pay-Per-Click Advertising Starter Course is for you!
Ensure your advertising campaign is designed for success from the very first impression.
Our Pay-Per-Click beginners program will give you the knowledge necessary to set
up, monitor and maintain a successful campaign to promote your web site on the pay-per-click
search engines and their network of partner sites. If you are already familiar with
running pay-per-click campaigns, we recommend you take our Pay-Per-Click Basic program.
** Program FEE is Non Refundable **
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Topics of Lecturers during this program:
1 = An Overview of PPC Marketing
2 = Pay Per Click Search Engines
3 = Key Elements of a Successful PPC Campaign
4 = Regional and Niche Market Targeting
5 = Building Effective PPC Ads
6 = Successful PPC Bidding Strategies
7 = How to Create Killer Landing Pages
8 = Click Fraud & Anti-Competitive Practices
9 = Landing Page Testing
10 = Monitoring and Tweaking Your Campaigns
Bonus = Pay Per Click Tools and Software
What You Will Learn:
* How to effectively use all the features of your Google AdWords
* How to effectively use all the features of your Yahoo! Search Marketing
* How to streamline and tweak your target keyword list.
* How to optimize your text ads for higher conversions.
* How to target specific demographic markets via your campaigns.
* How to create and test successful landing pages
* How to use tracking URLs within your campaign.
* How to continuously monitor your ROI
* How to create customized campaign performance reports