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Basic Program in e-Mail Marketing

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

 

Email marketing is an affordable way to stretch a tight marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.  

 

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list. Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

Email Marketing — a must-have for building your business!

Topics of study during this program:

 

1 = An Introduction to e-mail marketing

2 = E-mail marketing fundamentals

3 = E-mail campaign planning

4 = E-mail marketing management

5 = E-mail marketing innovation

Bonus = eMail Marketing Software & Tools

What You Will Learn:

 

* How to effectively use e-mail as a marketing media

* How to effectively use softwares and other email marketing tools

* How to e-mail marketing campaigns.

* How to optimize your email for higher conversions.

* How to target specific demographic markets via your campaigns.

* How to create and test successful email marketing campaign

* How to use pictures in emails.

* How to continuously monitor your email marketing campaign

* How to create SPAM free emails and more....

Duration                    : Self paced 7 Days

 

Eligibility Criteria     : Any Graduate OR Higher Degree

 

Course Contents       :

                                    - 10 Lectures

                                    - 1 Assignments

                                   - 1 interactive online exam

 

Fees                          : INR 3,500/-

 

Who should take this program:

 

Benefits for your organisation

The course will give organisations the ability to use email marketing as part of their basic integrated marketing plan. As well as covering basic practice, the course will discuss the legal aspects of email marketing, allowing organisations to adhere to the growing guidelines surrounding spam and data protection.

Benefits for you as an individual

Individuals will leave with a practical knowledge of email marketing basic practice and how to deliver an effective campaign. A knowledge of the tools and techniques available and the ability to use these effectively to achieve marketing objectives will be gained through the course.

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