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Basic Program in e-Mail Marketing
Email marketing is one of the most powerful marketing tools available to businesses
of all types and sizes. No matter how you define success, you can achieve outstanding
results with email marketing while investing only a small amount of time and an even
smaller amount of money.
Email marketing is an affordable way to stretch a tight marketing budget - and whose
isn’t these days? Unlike direct mail, there is virtually no production, materials
or postage expense. In addition, there are self-service solutions available that
let you eliminate agency creative costs as well. Email marketing is 20 times more
cost effective than direct mail, and can cost as little as fractions of a penny per
Email marketing enables you to proactively communicate with your existing customers
and prospects instead of passively waiting for them to return to your Web site or
storefront. You can easily target your emails by source, interest, or list. Overall,
email communications sent to your prospect and customer lists, can single-handedly
improve the ROI of all of your lead generation and customer retention programs.
Email Marketing — a must-have for building your business!
Topics of study during this program:
1 = An Introduction to e-mail marketing
2 = E-mail marketing fundamentals
3 = E-mail campaign planning
4 = E-mail marketing management
5 = E-mail marketing innovation
Bonus = eMail Marketing Software & Tools
What You Will Learn:
* How to effectively use e-mail as a marketing media
* How to effectively use softwares and other email marketing tools
* How to e-mail marketing campaigns.
* How to optimize your email for higher conversions.
* How to target specific demographic markets via your campaigns.
* How to create and test successful email marketing campaign
* How to use pictures in emails.
* How to continuously monitor your email marketing campaign
* How to create SPAM free emails and more....
Duration : Self paced 7 Days
Eligibility Criteria: Any Graduate OR Higher Degree
Course Contents :
- 10 Lectures
- 1 Assignments
- 1 interactive online exam
Fees : INR 3,500/-
Who should take this program:
Those who have taken our any of the basic program and want more advanced knowledge
in this area of online marketing.
Marketing executives responsible for promoting their company's or clients' products
or services and web sites who already have some experience in organising marketing
Webmasters or small business owners currently running pay per click campaigns, who
want to increase their conversion rates and ROI (Return on Investment).
SEOs that sell pay-per-clicks search engine marketing campaigns as part of their
product offering, who want to expand their knowledge to a more advanced level.
Benefits for your organisation
The course will give organisations the ability to use email marketing as part of
their basic integrated marketing plan. As well as covering basic practice, the course
will discuss the legal aspects of email marketing, allowing organisations to adhere
to the growing guidelines surrounding spam and data protection.
Benefits for you as an individual
Individuals will leave with a practical knowledge of email marketing basic practice
and how to deliver an effective campaign. A knowledge of the tools and techniques
available and the ability to use these effectively to achieve marketing objectives
will be gained through the course.