If you are serious about bringing targeted quality traffic to your website, this
is for YOU!
Learn the Secrets, Fast Track Proven SEO Techniques
Basic Program in Internet Marketing
If you are serious about learning the most effective Internet Marketing Strategies
and Techniques from the experienced Internet Marketing Consultant then read on.
The Internet has brought media to a global audience. The interactive nature of Internet
marketing in terms of providing instant responses and eliciting responses are the
unique qualities of the medium. Internet marketing is sometimes considered to be
broad in scope because it not only refers to marketing on the Internet, but also
includes marketing done via e-mail and wireless media. Management of digital customer
data and electronic customer relationship management (eCRM) systems are also often
grouped together under internet marketing.
Our Basic program will give you the information necessary to increase your site's
visibility with search engines and learn how to promote a web site that uses more
complex design technologies such as dynamic content, Flash and tables. If you are
already familiar with internet marketing methods, we recommend you first take our
Advance Internet Marketing Program.
Topics of study during this program:
1 = An introduction to eMarketing
2 = Email Marketing
3 = Online Advertising
4 = Affiliate Marketing
5 = Search Engine Marketing
6 = PPC Advertising
7 = Social Media Marketing
8 = Viral Marketing
9 = Online Reputation Management
10 = WebPR
11 = Online Copywriting
12 = Mobile Marketing
13 = Customer Relationship Management
14 = eMarketing Strategies
15 = Web Analytics and Conversion Optimization
What You Will Learn:
- Overview of Internet Marketing (IM).
- How to create effective internet marketing campaigns.
- How to create effective PPC ads.
- How to use online advertising.
- How to set up affiliate marketing.
- An introduction to Viral Marketing .
- Online reputation management.
- How to copy writing online.
- Mobile Marketing.
- How to set up and start your own internet marketing business.
Duration: Self paced 20 Days
Eligibility Criteria: Any Graduate OR Higher Degree
Essential :Working Knowledge of MS Word Net Surfing
Course Contents :
- 15 Lectures
- 1 Assignment
- 1 interactive online exam
Fees : INR 12,500/-
Who should take this program:
Persons who have taken our Search Engine Optimization beginners course and want to
expand their knowledge to a more advanced level.
Marketing Executives entrusted with the responsibility of developing business for
their company's or client's products.
Webmasters with some knowledge of search engine marketing, wanting to increase traffic
to their web sites via search engines.
Small business owners with knowledge of online advertisement, wanting to learn how
to promote their web site(s) on the search engines.
Web site designers wanting to offer advanced search engine marketing services to
Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve
their industry skills.
Persons wanting to learn how to promote web sites for search engines in preparation
for starting their own search engine marketing business or applying for a job as
an Online marketer or SEM.