If you are serious about bringing targeted quality traffic to your website, this
is for YOU!
Learn the Secrets, Fast Track Proven SEO Techniques
Advance Program in Social Media Marketing
Social networking sites (SNS) let people create online connections with others. Communities
usually begin as small groups of individuals who invite others to become part of
their own personal networks, and who then invite more people, so that the total number
of members and links in the network grows. In addition to basic personal information
held in a profile, members are encouraged to add additional descriptive information
about themselves to build their identity and interact in different ways - through
email, messaging, discussion groups and so on. The growth of social networking sites
has been explosive; millions of users who have accounts on social network sites.
Some of the most well known ones include Facebook, LInkedIn, MySpace and Twitter.
There are now a huge number of ready-made public as well as private social networking
sites which you can join, as well as tools/systems to build your own social networks.
Which tool is best depends on a number of factors not least the functionality and
its cost. The functionality of social networking tools and platforms varies quite
considerably - from simply enabling members to connect with one another, to providing
full collaboration functionality for its members.
Topics of study during this program:
1 = An Introduction to Social Media - Small Business and Social Media
2= The Basics of Social Networking
3 = Your Web Site and The Social Web
4 = The Growth of Social Networks
5 = Social Media and Marketing
6 = Essential Social Networks
7 = Prepare for Social Marketing
8 = Social Media in Marketing
9 = Building a Social Media Campaign
10 = Facebook Advertising: How and Why You Should Be Using It
11 = Developing a Facebook Marketing Strategy
12 = Twitter and Microblogging
13 = Social Networking, Social News and Bookmarking
14 = Strategy, Tactics, Practice and Measurement
15 = Tools for Social Networking
Duration: Self paced 20 Days
Eligibility Criteria: Any Graduate OR Higher Degree
Essential :Working Knowledge of MS Word Net Surfing
Course Contents :
- 20 Lectures
- 1 Assignment
- 1 interactive online exam
Program Fees : INR 12,500/-
What You Will Learn:
- Introduction to Social Media
- Listening and Monitoring
- Content Creation for Social Media
- How to promote your Business
- Adopting Social Media
- Connecting with organization
- Effective use of social media by businesses
Who should take this program:
Persons who have taken our Search Engine Optimization beginners course and want to
expand their knowledge to a more advanced level.
Marketing Executives entrusted with the responsibility of developing business for
their company's or client's products.
Webmasters with some knowledge of search engine marketing, wanting to increase traffic
to their web sites via search engines.
Small business owners with knowledge of online advertisement, wanting to learn how
to promote their web site(s) on the search engines.
Web site designers wanting to offer advanced search engine marketing services to
Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve
their industry skills.
Persons wanting to learn how to promote web sites for search engines in preparation
for starting their own search engine marketing business or applying for a job as
an Online marketer or SEM.