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SEO RESOURCES
Best Software Tools
Keyword Research & Analysis Tools
Keyword Discovery - – Indispensable online software tool for researching keywords. This tool from Trellian contains 12 months of data from 180 different search engines and has a Seasonal Trend graph for each keyword. http://www.keyworddiscovery.com
WordTracker – Another outstanding keyword research tool. A great complement to Keyword Discovery. I use both, they each have their unique strengths. http://www.wordtracker.com
Link Analysis & Management Tools
SEO Elite - Outstanding link analysis and link-building software that does the job of OptiLink and Arelis combined, truly top-notch. http://www.seoelite.com
Arelis – Great software for finding and managing reciprocal link partners. Complement to SEO Elite – I still use this as it has unique features. http://www.axandra.com
Website Ranking Tools WebPosition Gold – Full-featured software for checking website ranking. The gold standard and used by SEO professionals to produce ranking reports. http://www.webposition.com
Digital Point – A good free ranking tool, but not as full-featured as WebPosition Gold. Requires you to obtain a Google Web API Service key first. http://www.digitalpoint.com/tools/keywords
Other Tools MarketLeap – Great free tool for determining link popularity, how many of your pages are actually indexed, and if your site is in the top 30. http://www.marketleap.com/services/freetools/default.htm
Google Toolbar – Toolbar used for measuring “public” PageRank (PR). http://toolbar.google.com
Best Books & e-Books The Unfair Advantage – Planet Ocean Great e-book that discusses all things SEO. You also get a monthly newsletter “Search Engine News” for 12 months which contains a link for the updated e-book. http://www.searchenginehelp.com
Search Engine Marketing Kit – Dan Thies Excellent guide to SEO and PPC. Includes huge 3-ring binder and CD. http://www.sherpastore.com/Search-Engine-Marketing-How-To-Kit.html
SEO Book – Aaron Wall Superb e-book on SEO from Aaron Wall that is actually updated daily. Also runs a very popular blog. http://www.seobook.com
Small Business Guide to Search Engine Marketing – Jennifer Laycock Comprehensive SEO and marketing e-book for the small business owner. http://www.searchengineguide.com/ebooks
The AdWords Edge – Dan Sisson Don’t pin your business model just on Google SEO rankings. Discusses how to setup a cheap, targeted Google AdWords campaign to drive traffic. http://www.adwordsedge.com
Desperate Websites – Dan Sisson Great book that discusses how to convert visitors to your site into customers. Discusses website usability, copywriting techniques, ROI calculation and more. http://www.desperatewebsites.com
Best Forums & Online Newsletters Search Engine Watch – Danny Sullivan’s daily and monthly newsletters that discusses search engines in general. Danny also organizes the acclaimed Search Engine Strategies (SES) Conference. http://www.searchenginewatch.com/
Search Engine Roundtable – Forum 5 is a great source of Google SEO. http://forums.seroundtable.com/forumdisplay.php?f=5
WebProWorld – Forum 7 is another good source for SEO information. http://www.webproworld.com/viewforum.php?f=7
Cre8asite – Forum 21 is a great source of Google SEO information. http://www.cre8asiteforums.com/forums/index.php?showforum=21
Webmaster World (Google News) - Forum 3 discusses every move that Google makes. If you want to discuss Google ranking algorithms, this is the place to be. http://www.webmasterworld.com/forum3/
HighRankings – This is Jill Whalen’s superb site. Her forum is especially useful for anything SEO and has really grown in size. http://www.highrankings.com/forum/
Matt Cutts Blog – Matt is an engineer at Google widely considered as THE preeminent expert on the Google ranking algorithm. When he speaks, people listen. http://www.mattcutts.com/blog/
Other Google Information Sources Google Information for Webmasters – Important information straight from the horse’s mouth. The information here is MUST reading. www.google.com/webmasters/index.html
US Patent Office – "Historical Retrieval Based on Historical Data" – Important Google patent paper that discusses who it will rank pages in the future. http://appft1.uspto.gov/netacgi/nph-parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20050071741&OS=20050071741&RS=20050071741.
Source : Google SEO Secrets by Dan Sisson (ISBN 0-9728588-0-6)